App Reviews
Leveraging advanced natural language processing firms can automate reporting on all conversations – mobile reviews, complaints analysis, Glass Door, Trust Pilot, giving a company an unrivaled ability to understand consumers/clients’ wants from our digital products and journey.
Cost savings - 2-3 people can do the work of 20 personnel, which is equal to 2.7m @$150-200k per person.
Higher precision with less complexity i.e. tax of managing and communicating with large teams and multiple people.
Reduction of analysis from weeks to real-time/minutes.
More focus on higher-level more creative/strategic work V low-value task-based outputs
Holistic understanding of systemic drivers of outcomes. For example, speed is paramount to a great UX (Page 3).
Less biased. Machines are consistent across thousands of data streams.
More context to inform product decisions and investment V gut feeling and various legacy heuristics.